Here and behind the cut are the notes I took at DefCon 23. They are necessarily incomplete because they're notes, and I refer you to the speakers' presentations and eventually video recordings for the whole story.

Applied Intelligence: Using Information That's Not There - Michael Schrenk

• Knowing your operations and resources
• More effective and efficient
• Competitive intelligence
• What's happening outside of your business
• Know your competitors and markets
• Collect, analyze, and apply external data
• There is a professional association of people who do competitive intelligence
• Applied intelligence is actionable and changes what you do
• Most is useless unless you develop it …