The thing about microblogging, or services which allow posts that are very short (around 140 characters) and are disseminated in the fashion of a broadcast medium is that it lends itself to fire-and-forget posting. See something, post it, maybe attach a photograph or a link and be done with it. If your goal is to get information out to lots of people at once leveraging one's social network is criticial: Post something, a couple of the users following you repost it so that more people see it, a couple of their followers repost it in turn... like ripples on the …