Yes, I know that's not what Shakespeare meant. Not like that's ever stopped anybody in marketing or people with too much money and hungry for more.

Okay. You've been inundated in what the industry is calling AI technology for months on end. I don't need to introduce it because the only way you could have avoided it is to have been in the middle of nowhere for the last year ¹ or so. I would ordinarily have said "in a coma" but the way word gets around it would surprise me not a bit if folks would be talking about …